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Why try
outdoor advertising?
Just as television revolutionized the country and the advertising
industry in the 1950's, electronic message centers (EMC's) are
making history as the new targeted medium that speaks to your
most important audience ... the people who can drive onto your
property and make a purchase immediately. As the saying goes,
the three most important factors in your business are location,
location, and location. Capitalize on your most important resource.
EMC's bring more traffic into your stores
This outdoor impulse buy is quite different. Instead of reaching
existing customers already inside your store, EMC's bring more
traffic in your stores. This added volume of customers dramatically
increases your sales.
You can reach a larger audience more expensively with traditional
ad mediums. The question is what percentage will be inspired,
get off the couch, and actually travel to your specific location?
Traditional ads are dead on arrival. They last from 30 seconds
to 24 hours. EMC's give you the ability to create a brand new
ad every day, hour, minute, or few seconds, free of charge. You
can change the marketing to meet the goal if the messages are
performing because you own the medium. This flexibility can't
be matched.
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LED displays
- where the message is the medium
Signs use state-of-the-art manufacturing processes to create outdoor
text message centers and video screens for various applications
including electronic billboards, pylon displays, time and temperature
signs and gas price changers.
The main driving force behind the rapid increase of the number
of LED displays in use today is their effectiveness as an on-premise
advertising medium. LED displays have the ability to change messages
instantly and indefinitely. LED sign owners have the advantage
of being in on-going direct contact with their customers through
their sign messages. Thus the signs become more attention grabbing
and are able drive more new business for display owners.
Business owners and outdoor advertising companies using LED sign
systems are already experiencing great success with this new way
of advertising.
Average
Return On Investment (ROI) is
30-50%.
Energy savings averages 50-80%. Lifetime of a fluorescent is 20-30,000
hrs; LED is 100,000 hrs. Up to 10 years. No low-level radiation
or damaging UV rays. Working temperatures of -20 140 degrees
celsius.LED panels have an average lifetime 6.2 times longer than
fluorescents.Meets or exceeds Energy Star standards in SSL and
Meeting the Dark Sky Standards of the IDA.
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